Share this on WhatsApp Fifteen years ago, when Gloria Guevara became Secretary of Tourism (SECTUR) and Rodolfo López Negrete became Deputy Director General of the Tourism Promotion Council (CPTM), there was a growing business demand for the latter’s budget to be channeled mainly to U.S. outbound markets. The concept of President Felipe Calderón’s “war on … Continue reading U.S. Tourists Are Essential for Mexican Tourism